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Azur Beachwear
Branding & Identity Design
The logotype combines a modern serif with fluid, wave-inspired details to create a balance between sophistication and playfulness. The accompanying seashell symbol reinforces the brand’s connection to the sea and serves as a recognizable standalone mark.
Azur Beachwear is a lifestyle brand inspired by the sea, sun, and endless summer. The brand needed a fresh identity that would reflect freedom, elegance, and the vibrant coastal lifestyle, while also being versatile enough for application across products, packaging, and digital presence.
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