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Sōva
Brand Identity & Digital Product Design
The brand identity was designed to balance elegance and modernity, combining a clean typographic logo with a sophisticated color palette of deep purples and soft neutrals. This minimal yet striking design reflects trust, inclusivity, and connection. The tone of the brand is youthful, inspiring, and open – creating a safe space for authentic self-expression.
Sōva is a next-generation social networking app that redefines how people connect, share, and engage online. Unlike traditional platforms, Sōva focuses on meaningful interactions – connecting people not only through content but also through shared experiences and real conversations.
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