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SMASHHH
Branding
At the core of Smash Burgers is a visual language that’s loud, vibrant, and in-your-face. The color palette combines electric purple and zesty orange, creating a high-contrast, scroll-stopping experience both online and in real life. Typography is bold and chunky, echoing the stacked nature of our burgers — messy, meaty, and unforgettable.
Smash Burgers is a bold, unapologetic street food brand that serves juicy, smashed-to-perfection burgers with attitude. Designed for a new generation of food lovers who crave flavor, style, and a side of chaos, this brand doesn’t whisper — it shouts.
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